# Baum und Pferdgarten client case: Fashion DAM | Kontainer See how Baum und Pferdgarten uses Kontainer DAM to automate content distribution to retailers, press and partners. Source: https://kontainersite.chost.cloud/baum-und-pferdgarten-2 FROM LAST UPLOAD TO SEASON LAUNCH # Automated content distribution for Baum und Pferdgarten ![Baum und Pferdgarten logo](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/baum-und-pferdgarten-black.webp?v=1792662001) ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/users-petrol.svg?v=1787657917) Company name [Baum und Pferdgarten](https://www.baumundpferdgarten.com/) ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/industry-petrol.svg?v=1787657916) industry Fashion ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/location-dot-petrol.svg?v=1787657917) headquarters Copenhagen, Denmark Baum und Pferdgarten is one of Denmark’s leading fashion brands, with collections in department stores and retailers in more than 25 countries. With Kontainer as their DAM, images, videos and lookbooks reach retailers, press and partners through controlled access and automated integrations, so a new season is ready the moment the last image is uploaded. — Explore more - +57,000Files in the DAM - +1,900External users - +25Countries with retailers BAUM UND PFERDGARTEN COMPANY PROFILE ## Danish fashion that fits retailers worldwide Baum und Pferdgarten is a Copenhagen-based fashion house, founded by designers Rikke Baumgarten and Helle Hestehave. The brand is known for design-led collections with a playful touch, sold through department stores and retailers in more than 25 countries. For a fashion brand, imagery is the product’s first impression. Every season brings new product images, campaign videos and lookbooks that must reach retailers, magazines, press and internal teams quickly, and in the right version. Kontainer is the central place where that content is stored, structured and shared, and Baum und Pferdgarten has used it since 2019. ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/BUP_showroom-1024x1024.webp?v=1792667162) Now that we have an integration with our ERP-system, it automatically feeds our images to the platform. We do not have to sit and spend 4-5 days making a portal ready for a season, but instead it is ready the second the last image is processed and uploaded into Kontainer. ![Teis Bruun](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/teis-bruun-150x150.webp?v=1792662002) Teis Bruun CEO, Baum und Pferdgarten ![Baum und Pferdgarten logo](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/baum-und-pferdgarten-black.webp?v=1792662001) ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/Catwalk_BUP-1024x1022.webp?v=1792669322) The challenge ## Right file, right partner, every season A fashion collection means a steady flow of product images, videos and lookbooks, and all of it has to reach retailers, agents, magazines and press, as well as the teams at Baum und Pferdgarten. Before Kontainer, material was uploaded to shared drives where everyone kept their own folder logic, which made it hard to know what was current and easy for files to go missing. Getting a collection ready for the partner portals was also a manual job. Images had to be named, tagged and entered into several systems, and preparing a single portal for a season could take four to five days. The Solution ## One structured DAM, connected to the rest of the business Baum und Pferdgarten uses Kontainer as the single home for images, videos, lookbooks and other brand material, organized in a clear folder structure that replaced the separate drives. Search and segmentation make it quick to find the right file, and the team always knows they are working with up-to-date material. The surrounding systems, such as the ERP system Trimit, [Microsoft Dynamics 365 Business Central](https://kontainersite.chost.cloud/integrations/businesscentral) and the [Shopify](https://kontainersite.chost.cloud/integrations/shopify) webshop, are connected on Baum und Pferdgarten’s side. Kontainer makes sure every image reaches the right system in the format it requires, including Trimit’s retailer portal, so portals for a new season are ready as soon as the last image is uploaded. Retailers, press and other partners get their own logins and see only the folders, images and videos relevant to them, while internal teams such as PR and marketing have access to other areas. With release date management, a collection can be released automatically to agents, retailers and press on a chosen date. ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2024/01/Fashion-Brand-Asset-Dashboard_square-1200x1200.webp?v=1792669772) Key Kontainer features used by Baum und Pferdgarten ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2024/01/files-sharp-thin.svg?v=1736460534) Digital Asset Management Our PIM system includes a state of the art user-friendly Digital asset management - DAM system. [Digital Asset Management](https://kontainersite.chost.cloud/digital-asset-management) ![Advanced Media Search](https://kontainersitecms.chost.cloud/wp-content/uploads/2020/02/advanced-media-search-icon.svg?v=1736464641) Advanced Media Search Advanced search function with filters on tags, file type, date range and the customer's own configured file attributes. ![Kontainer - Collections](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/08/Kontainer-Digital-Asset-Management-Collections-Management.svg?v=1736461908) Create press kits & landingpages Select files into collections for easy sharing and direct image bank access ![Kontainer - User Permissions](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/08/Kontainer-Digital-Asset-Management-Advanced-User-Permissions.svg?v=1736461818) User permissions Create and set user or group level permissions with our User Management. You can manage which users have access to specific folders, PIM products or material in Kontainer. ![Kontainer - Download sets](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/08/Kontainer-Digital-Asset-Management-Marketing-Download-Sets.svg?v=1736461854) Crop & convert file formats Convert, crop, select color and create download formats that can be used again and again with the editing tool in Kontainer Digital Asset Management (DAM) ![Kontainer - Large Files](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/08/Kontainer-Digital-Asset-Management-Large-files.svg?v=1736461898) Retrieve CDN URLs Conveniently retrieve the needed CDN links to files directly via our API The Gains ## Seasons that launch on time, with fewer errors Portals for a new season no longer take days of manual preparation, because content moves across automatically once the final image is in Kontainer. Employees spend less time moving, renaming and re-entering files, and more time developing products. With one limited, structured area for all digital content, the risk of errors and lost material is lower. Retailers, magazines and press find the right image or video themselves, through logins that show only what is relevant to them. Kontainer’s service organization is always ready to help, and the broad integration options mean Baum und Pferdgarten can keep expanding how they use the system. [Explore DAM features](https://kontainersite.chost.cloud/features) ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2024/01/Warm-Boutique-Digital-Asset-Dashboard_square-1200x1200.webp?v=1792669900) Kontainer in Baum und Pferdgarten’s system landscape Kontainer fits into the business system that Baum und Pferdgarten works in. [### Business Central Get full control of your product data, media assets and ERP data with Kontainer's integration to Microsoft Dynamics 365 Business Central (Navision).![Microsoft Dynamics 365 Business Central logo](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/business-central-logo.webp?v=1792585791)](https://kontainersite.chost.cloud/integrations/businesscentral) ## Other client cases [![A rendering of a courtyard with people walking and sitting.](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/Hero-The-softer-edge-650x369.webp?v=1787212203) ### Gehl Global knowledge sharing, increased efficiency, and improved workflows.Learn more](https://kontainersite.chost.cloud/all-cases)[![Red cross flag for quote to Kontainer](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/flag_foto-miriam-nielsen-650x369.webp?v=1787212202) ### Red Cross Coordinating campaigns, emergency responses, and ongoing humanitarian aid.Learn more](https://kontainersite.chost.cloud/all-cases) Next-level organization, automation, and more. ## Get a 30-minute personal presentation See how Kontainer can simplify file and data management so that you can focus on your goals. 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