# Brønnum client case: Product data hub and DAM | Kontainer See how Brønnum uses Kontainer as a product data hub and DAM to connect Navision, their Umbraco website and webshop. Source: https://kontainersite.chost.cloud/bronnum MISE EN PLACE FOR PRODUCT DATA # One source of product data and media for Brønnum ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/Bronnum-logo-2025-bla-RGB-scaled-567x122.webp?v=1792585446) ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/users-petrol.svg?v=1787657917) Company name [Oluf Brønnum & Co. A/S](https://www.bronnum.dk/) ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/industry-petrol.svg?v=1787657916) industry Professional Kitchen Equipment ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/location-dot-petrol.svg?v=1787657917) headquarters Herlev, Denmark Brønnum has supplied professional kitchens across Denmark since 1874. With Kontainer as both product data hub and DAM, Brønnum keeps product data, brochures, specifications, certificates and drawings in one place, connected to their ERP system, website and webshop. — Explore more - 1874Founded - ~200Employees - +20,000Items in range BRØNNUM COMPANY PROFILE ## Five generations of equipping Danish kitchens Oluf Brønnum & Co. started in Copenhagen in 1874 and is still owned by the family. Today Brønnum is one of Denmark’s largest suppliers of professional kitchen equipment, serving hospitals, care homes, schools, hotels and restaurants, and planning and fitting out complete commercial kitchens and canteens. With more than 20,000 items in the range, from kitchen machines to porcelain, glass and cutlery, and showrooms with a Food Lab in Herlev and Aarhus, Brønnum depends on accurate product information, drawings and imagery in every channel, from consultants’ project work to the webshop. Kontainer is the foundation for that, acting as Brønnum’s product data hub and DAM and connecting product data and media across their systems. ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/History_sample-800x528.webp?v=1792582409) Product data and media now live in one place and reach our webshop and website automatically. It saves us a lot of manual work. ![Dennis Vestergaard](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/dfv-1-320x218.webp?v=1792583178) Dennis Vestergaard Marketing Manager, Brønnum ![Dennis Vestergaard](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/Bronnum-logo-2025-bla-RGB-scaled-320x69.webp?v=1792585446) ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2024/01/Bronnum_showroom-1200x1200.webp?v=1792586085) The challenge ## 20,000 products, many sources, one consistent picture With more than 20,000 items from many of the world’s leading kitchen equipment brands, Brønnum handles a constant flow of product data, images and documents. Product information lives in the ERP system, while brochures, specifications, certificates and drawings arrive from suppliers in many different formats. Consultants, planners and customers expect to find the right drawing, certificate or product photo straight away, and the website and webshop need exactly the same, up-to-date information. Keeping data and files consistent across systems by hand does not scale, and every mismatch costs time and trust. The Solution ## Product data, media and ERP working as one Brønnum uses Kontainer as their product data hub (PIM) and DAM, the central place for product data and media. Product information, brochures, specifications, certificates, drawings and CAD and BIM files are stored together and linked to the right product. A two-way integration with [Navision](https://kontainersite.chost.cloud/integrations/businesscentral) keeps product data, suppliers and categories in sync, with scheduled imports running throughout the day and a full resync every weekend. Media is matched with product data between the DAM and the product data hub during working hours and in a nightly run, assets are sorted into albums automatically, and AI-powered tagging makes files easier to find. For publishing, Brønnum’s [Umbraco](https://kontainersite.chost.cloud/integrations/umbraco) website and webshop pull images and product data straight from Kontainer through the [API](https://kontainersite.chost.cloud/integrations/api), using a JSON file and CDN URLs, so nothing has to be moved between systems by hand. ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/bronnum-solution-ui-chiller-1200x1127.webp?v=1792584920) Key Kontainer features used by Brønnum ![Product data](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/12/Group-28.svg?v=1736461940) Product information Collects all your data management, whether it is SKU numbers, prices, colors, materials, sizes, product names, descriptions, technical descriptions, targets or eg texts on social media. ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2024/01/files-sharp-thin.svg?v=1736460534) Digital Asset Management Our PIM system includes a state of the art user-friendly Digital asset management - DAM system. [Digital Asset Management](https://kontainersite.chost.cloud/digital-asset-management) ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2020/01/companyicon.svg?v=1736464670) Packshots, video and photos Kontainer DAM and PIM can handle all media formats eg photos, videos, PDF, Excel and Word files, catalogs, size guides and more. [Packshots, video and photos](https://kontainersite.chost.cloud/digital-asset-management) ![Kontainer - Quick sharing](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/08/Kontainer-Digital-Asset-Management-Quick-Sharing.svg?v=1736461875) Data sync between PIM and DAM Product data is enriched on DAM images directly from PIM ![Kontainer - Integrations](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/08/Kontainer-Digital-Asset-Management-Integrations.svg?v=1736461890) ERP, Webshop & Marketplace Integrations Save time and increase data quality with seamless integrations to ERP systems, Amazon, Google shopping and other marketplaces. ![Webshop integration](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/11/webshop-inegration.svg?v=1736461663) CMS & webshop integration Automatically integrate images, video, product data into CMS and e-commerce, save time and minimize errors ![Kontainer - Large Files](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/08/Kontainer-Digital-Asset-Management-Large-files.svg?v=1736461898) Retrieve CDN URLs Conveniently retrieve the needed CDN links to files directly via our API ![Kontainer - Tag Management](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/08/Kontainer-Digital-Asset-Management-Tag-Management.svg?v=1736461850) Manual, Automated & AI Tags Add language-versioned file data, tags, dates for expire and other attributes, so files can be easily searched and categorized ![Kontainer - Cloud Based](https://kontainersitecms.chost.cloud/wp-content/uploads/2019/08/Kontainer-Digital-Asset-Management-Cloud-Based-DAM.svg?v=1736461873) Full API Full API covering all endpoints including all app-functions also in API. [Full API](https://kontainersite.chost.cloud/api-integration) The Gains ## Less manual work, consistent data everywhere Product data and media are maintained once and reach the ERP system, the website and the webshop automatically, so customers and consultants see the same, current information everywhere. Specifications, certificates and drawings are always at hand, and the team spends less time chasing files and fixing mismatches, and more time on products, projects and customers. With CDN delivery and an open API, Brønnum can keep adding products and channels without adding manual work. [Explore product data features](https://kontainersite.chost.cloud/pimfeatures) ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2024/01/Showroom_wall-1200x1200.webp?v=1792583392) Connected to the systems Brønnum works in Brønnum connects through Business Central, the Umbraco plugin and Kontainer’s API. [### Business Central Get full control of your product data, media assets and ERP data with Kontainer's integration to Microsoft Dynamics 365 Business Central (Navision).![Microsoft Dynamics 365 Business Central logo](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/business-central-logo.webp?v=1792585791)](https://kontainersite.chost.cloud/integrations/businesscentral) [### Umbraco Integrate Kontainer directly with your Umbraco CMS and access your entire DAM library while building and maintaining your company's website content.![Umbraco logo](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/10/Umbraco-logo.webp?v=1792585788)](https://kontainersite.chost.cloud/integrations/umbraco) [### API With the Kontainer API integration, you can connect your existing systems directly to Kontainer through a secure, reliable software-to-software interface.![](https://kontainersitecms.chost.cloud/wp-content/uploads/2023/03/rest-api-icon-Kontainer.svg?v=1736460734)](https://kontainersite.chost.cloud/integrations/api) ## Other client cases [![A rendering of a courtyard with people walking and sitting.](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/Hero-The-softer-edge-650x369.webp?v=1787212203) ### Gehl Global knowledge sharing, increased efficiency, and improved workflows.Learn more](https://kontainersite.chost.cloud/all-cases)[![Red cross flag for quote to Kontainer](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/flag_foto-miriam-nielsen-650x369.webp?v=1787212202) ### Red Cross Coordinating campaigns, emergency responses, and ongoing humanitarian aid.Learn more](https://kontainersite.chost.cloud/all-cases) Next-level organization, automation, and more. ## Get a 30-minute personal presentation See how Kontainer can simplify file and data management so that you can focus on your goals. We will show you: - How Kontainer fits your needs - Inspiration from other customers similar to you - Platform features and functionality - Best practices and considerations regarding DAM & PIM - Answers to any questions you may have ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/Kontainer-DAM-PIM_30-min-presentation-567x170-1.webp?v=1787659661) [FAQs](https://kontainersite.chost.cloud/faqs) [Clients](https://kontainersite.chost.cloud/clients) [Contact](https://kontainersite.chost.cloud/contact) [API](https://kontainersite.chost.cloud/api-integration)