# Mads Nørgaard case study

How Mads Nørgaard centralised packshots, campaign photography and lookbooks in Kontainer, and let retail partners and press self-serve approved assets.

Source: https://kontainersite.chost.cloud/cases/mads-norgaard

# Mads Nørgaard keeps every season's imagery in one place

![mango](https://kontainersitecms.chost.cloud/wp-content/uploads/2024/12/Kontainer-AI-text-and-translation_hero-image-1200x1129.webp?v=1784184135)

The Copenhagen fashion house runs packshots, campaign photography and lookbooks through Kontainer, so retail partners and press pull approved assets themselves instead of waiting on the studio.

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