# Pryde Group case: DAM for water sports brands | Kontainer See how Pryde Group uses Kontainer DAM as the central home for images and brand content across NeilPryde, JP Australia and Cabrinha. Source: https://kontainersite.chost.cloud/pryde-group ALL BRANDS ON DECK # One home for three water sports brands ![](https://kontainersite.chost.cloud/content/2026/08/users-petrol.svg?v=1787657917) Company name [Pryde Group GmbH](https://prydegroup.de/) ![](https://kontainersite.chost.cloud/content/2026/08/industry-petrol.svg?v=1787657916) industry Water sports ![](https://kontainersite.chost.cloud/content/2026/08/location-dot-petrol.svg?v=1787657917) headquarters Taufkirchen near Munich, Germany Pryde Group is the home of NeilPryde, JP Australia and Cabrinha, three water sports brands covering windsurfing, wing foiling, SUP and kitesurfing. With Kontainer as their Digital Asset Management (DAM) solution, Pryde Group has one central place to manage and share images and brand content for every brand with its dealers, partners and the press. — Explore more - 3Brands - 1991Founded - +13,000Files in Kontainer PRYDE GROUP COMPANY PROFILE ## Gear for every way onto the water Pryde Group is based in Taufkirchen near Munich and is home to three water sports brands: NeilPryde (windsurfing, wing foiling and waterwear), JP Australia (windsurf, wing and SUP boards) and Cabrinha (kitesurfing). The company works closely with its dealers, partners and the press. Every brand has its own images, videos and product material, and all of it needs to be easy to find, share and keep up to date. To keep it in one place, Pryde Group uses Kontainer DAM as the central home for images and brand content across all three brands. ![](https://kontainersite.chost.cloud/content/2026/10/Cab_Moto-XL-APEX_361119_C1_4_SQUARE-scaled-1200x1200.webp?v=1793358158) We work closely with our dealers, partners and the press, so Kontainer is our central place to manage and share images and brand content for all of our brands. ![Hendrik Holzhaue](https://kontainersite.chost.cloud/content/2026/10/1790057473889-150x150.webp?v=1793358003) Hendrik Holzhaue International Marketing Manager ![](https://kontainersite.chost.cloud/content/2026/10/Cabrinha-Brand-Pryde-Group-Image_SQUARE-1024x1024.png?v=1793358125) The challenge ## Many brands, many partners, one flow of content Pryde Group sells several brands in many markets, and each brand has its own images, videos and product material. Dealers, partners and the press all need the latest material, from product shots to campaign content. With that many brands and partners, Pryde Group needed one central platform where every brand stays organised and the right people can find what they need themselves. The Solution ## Every brand in its own space, all on one platform Pryde Group uses Kontainer as its central DAM, with the content organised by brand. NeilPryde, JP Australia and Cabrinha each have their own folder structure for images, video and brand content, so material is easy to find and easy to keep apart. A small team looks after the content, and user groups control who can see what. Download templates let each user get the images in the format they need. Product data can be enriched automatically through the Kontainer API, using CSV files. ![](https://kontainersite.chost.cloud/content/2026/10/JP_NP_25_Brazil_Philip-Mackenbrock_LOC2818-wp_SQUARE-scaled-1200x1194.webp?v=1793358529) Key Kontainer features used by Pryde Group ![](https://kontainersite.chost.cloud/content/2024/01/files-sharp-thin.svg?v=1736460534) Digital Asset Management Our PIM system includes a state of the art user-friendly Digital asset management - DAM system. [Digital Asset Management](https://kontainersite.chost.cloud/digital-asset-management) ![Global asset access: share files worldwide with controlled access](https://kontainersite.chost.cloud/content/2026/10/Kontainer-Digital-Asset-Management-Global-Social-Share.svg?v=1792570388) Global asset access Share files worldwide worry-free with approval workflows, versioning and user-/group-specific access. ![Kontainer - Download sets](https://kontainersite.chost.cloud/content/2019/08/Kontainer-Digital-Asset-Management-Marketing-Download-Sets.svg?v=1736461854) Crop & convert file formats Convert, crop, select color and create download formats that can be used again and again with the editing tool in Kontainer Digital Asset Management (DAM) ![Kontainer - User Permissions](https://kontainersite.chost.cloud/content/2019/08/Kontainer-Digital-Asset-Management-Advanced-User-Permissions.svg?v=1736461818) User permissions Create and set user or group level permissions with our User Management. You can manage which users have access to specific folders, PIM products or material in Kontainer. ![All customers](https://kontainersite.chost.cloud/content/2019/08/Kontainer-Digital-Asset-Management-All-customers.svg?v=1736461865) Differentiated Folders Create folders for different sellers with differentiated content. ![Kontainer - Large Files](https://kontainersite.chost.cloud/content/2019/08/Kontainer-Digital-Asset-Management-Large-files.svg?v=1736461898) Retrieve CDN URLs Conveniently retrieve the needed CDN links to files directly via our API ![Kontainer - Cloud Based](https://kontainersite.chost.cloud/content/2019/08/Kontainer-Digital-Asset-Management-Cloud-Based-DAM.svg?v=1736461873) Full API Full API covering all endpoints including all app-functions also in API. [Full API](https://kontainersite.chost.cloud/api-integration) The Gains ## Easy to find, easy to share, easy to keep up to date Dealers, partners and the press can find and download the images and brand content they need in one place. Each brand has its own space, while all three brands work on the same platform and in the same way. The platform grows with the business: around 5,000 new files are added every year, and the folder structure keeps up. ![](https://kontainersite.chost.cloud/content/2026/10/JP_NP_25_Brazil_Philip-Mackenbrock__LOC2932-wp_SQUARE-scaled-1200x1200.webp?v=1793358431) ## Other client cases [![A rendering of a courtyard with people walking and sitting.](https://kontainersite.chost.cloud/content/2026/08/Hero-The-softer-edge-650x369.webp?v=1787212203) ### Gehl Global knowledge sharing, increased efficiency, and improved workflows.Learn more](https://kontainersite.chost.cloud/all-cases)[![Red cross flag for quote to Kontainer](https://kontainersite.chost.cloud/content/2026/08/flag_foto-miriam-nielsen-650x369.webp?v=1787212202) ### Red Cross Coordinating campaigns, emergency responses, and ongoing humanitarian aid.Learn more](https://kontainersite.chost.cloud/all-cases) Next-level organization, automation, and more. ## Get a 30-minute personal presentation See how Kontainer can simplify file and data management so that you can focus on your goals. We will show you: - How Kontainer fits your needs - Inspiration from other customers similar to you - Platform features and functionality - Best practices and considerations regarding DAM & PIM - Answers to any questions you may have ![](https://kontainersitecms.chost.cloud/wp-content/uploads/2026/08/Kontainer-DAM-PIM_30-min-presentation-567x170-1.webp?v=1787659661) [FAQs](https://kontainersite.chost.cloud/faqs) [Clients](https://kontainersite.chost.cloud/clients) [Contact](https://kontainersite.chost.cloud/contact) [API](https://kontainersite.chost.cloud/api-integration)