# SAYSKY case: PIM + DAM for running apparel | Kontainer See how SAYSKY uses Kontainer PIM and DAM to keep product data and images in sync across its Shopify web shops, B2B shop and ERP systems. Source: https://kontainersite.chost.cloud/saysky READY, SET, SYNC # One Source of Truth for Every Storefront ![SAYSKY Copenhagen logo with a star symbol above the brand name.](https://kontainersite.chost.cloud/content/2025/08/03_SAYSKY_STAR_188274d4-8534-47c2-b6d2-bcef8c469399_370x230-320x223.webp?v=1793873642) ![](https://kontainersite.chost.cloud/content/2026/09/users-petrol.svg?v=1789981861) Company name [SAYSKY](https://saysky.com/) ![](https://kontainersite.chost.cloud/content/2026/09/industry-petrol.svg?v=1789981865) industry Running apparel ![](https://kontainersite.chost.cloud/content/2026/09/location-dot-petrol.svg?v=1789981869) headquarters Copenhagen, Denmark SAYSKY is a running brand from Copenhagen, selling performance apparel through its own web shops and a network of running retailers. With Kontainer PIM and DAM, product data and images live in one place and flow automatically to every Shopify storefront, the B2B shop included. — Explore more - 7Market web shops, plus B2B - +7,900Products and variants in the PIM - +16,000Files in the DAM SAYSKY COMPANY PROFILE ## Built for Runners, Sold Around the World SAYSKY was founded in Copenhagen in 2013 and makes running apparel in collections such as Pace, Flow and Combat. The brand sells worldwide through its own web shops, running retailers and collaborations with other brands. Behind every style sit sizes, colours, prices in several currencies, stock levels and seasonal collections, along with the images and campaign material that go with them. Every new season adds more of it. To keep it all in one place, SAYSKY uses Kontainer PIM and DAM together: the PIM as the master for product data, and the DAM for images, video and campaign content. ![](https://kontainersite.chost.cloud/content/2026/11/BLOG_CONTENT_3_951aeb09-2ab7-4bfd-9751-38932bbbaf15_2048x2048-1200x1200.webp?v=1793873745) Kontainer is where our products live. Product data and images sit in one place and reach every one of our shops without anyone having to touch them. ![Nicklas Fenger](https://kontainersite.chost.cloud/content/2026/11/1603194773800-150x150.webp?v=1793873574) Nicklas Fenger CMO, SAYSKY ![SAYSKY Copenhagen logo with a star symbol above the brand name.](https://kontainersite.chost.cloud/content/2025/08/03_SAYSKY_STAR_188274d4-8534-47c2-b6d2-bcef8c469399_370x230-320x223.webp?v=1793873642) ![](https://kontainersite.chost.cloud/content/2026/11/SAYSKY_AW24_FLOW_LOOKBOOK_005.JPG_1_2048x2048-1024x1024.webp?v=1793873788) The Challenge ## Many Shops, One Product Range SAYSKY sells the same collections through several Shopify web shops and a B2B shop, each with its own market, currency and prices. New styles, sizes and colours arrive every season, and every one of them needs the right data, prices and images before it can go live. Keeping that consistent by hand across markets is slow and easy to get wrong. SAYSKY needed one place to own product data and images, and a way to send both out to every shop automatically. The Solution ## The PIM Decides, the Shops Follow In Kontainer PIM, SAYSKY keeps one record for every style and size, with SKUs, descriptions for B2B and B2C, prices in several currencies, stock and season. Product data comes in from the ERP systems, and the PIM decides which products go to which web shop. Channels work as a checklist along the way. Products wait in a channel until they are ready to sync, while other channels flag what is missing, such as a description, a price, an image or a product type. Gaps are caught in the PIM, before they reach a storefront. Images come from Kontainer DAM, where the folders follow the collections. Focal points keep crops on the product, and download templates give the team ready-made formats for Google, newsletters and Business Central. Behind the scenes, scheduled jobs run throughout the day. New and changed data moves from the DAM to the PIM every few minutes, stock is recalculated, sales start at their scheduled time and images are sent on to Shopify. Regular audits list products with incomplete data or wrong size data. ![](https://kontainersite.chost.cloud/content/2026/11/BLOG_CONTENT_3_951aeb09-2ab7-4bfd-9751-38932bbbaf15_2048x2048-1200x1200.webp?v=1793873745) Key Kontainer Features Used by SAYSKY ![icon link](https://kontainersite.chost.cloud/content/2023/07/link-horizontal-thin.svg?v=1688729395) Combine DAM and PIM in one solution Bring product data and digital assets together in one place for a more seamless, efficient and enhanced setup. ![Product data](https://kontainersite.chost.cloud/content/2019/12/Group-28.svg?v=1777541071) Centralized product data SKUs, prices, colors, materials, size charts, specs, description, technical specifications, ESG data, etc. ![Icon representing Kontainer PIM's import from ERP feature](https://kontainersite.chost.cloud/content/2026/04/file-import-thin-full-320x366.webp?v=1784119391) Import from ERP Product data is automatically retrieved from ERP and updated in PIM ![Icon image](https://kontainersite.chost.cloud/content/2023/07/images-thin.svg?v=1688729826) Product images & other files Images, videos, documentation, and more, automatically linked from DAM to products in PIM ![Product data](https://kontainersite.chost.cloud/content/2019/12/Group-28.svg?v=1777541071) Export to POS and B2B Export of product data and relevant files to Point of Sale (POS) and B2B sales platforms ![Kontainer - Collections](https://kontainersite.chost.cloud/content/2019/08/Kontainer-Digital-Asset-Management-Collections-Management.svg?v=1787222148) Create press kits & landingpages Select files into collections for easy sharing and direct image bank access ![Kontainer - Download sets](https://kontainersite.chost.cloud/content/2019/08/Kontainer-Digital-Asset-Management-Marketing-Download-Sets.svg?v=1623306045) Crop & convert file formats Convert, crop, select color and create download formats that can be used again and again with the editing tool in Kontainer Digital Asset Management (DAM) ![Lightbulb with cog](https://kontainersite.chost.cloud/content/2023/12/lightbulb-gear-sharp-thin.svg?v=1703081484) Smart Channels Smart channels are dynamic lists of products that automatically match individual criteria. ![Approved icon](https://kontainersite.chost.cloud/content/2024/05/shield-check.svg?v=1715765439) Data validation and quality scoring Tracking and validation workflows based on required fields, approvals, and consistency The Gains ## More Miles, Less Manual Work New styles reach the web shops faster, because product data, prices and images are collected in one place and sent on automatically. Every market gets the same information, so prices, stock and images match across the web shops and the B2B shop. Gaps are found early: channels and automatic checks show which products are missing a description, a price or an image before they go live. Image work gets lighter, because focal points and download templates produce the right crops and formats for each use. The setup keeps pace with the brand: the DAM now holds around 16,000 files, and around 8,000 of them were added in 2026 alone. ![](https://kontainersite.chost.cloud/content/2026/11/May_29_Short_Tights8-1200x1200.jpg?v=1793873773) Integrations at SAYSKY Shopify is fed through Kontainer’s API, alongside the integrations with Business Central and SPY and a connection over SFTP. [### Shopify With Kontainer's Shopify Connector, you can automatically transfer product data, images, and files directly from your PIM & DAM into your Shopify store.![Kontainer shopify logo](https://kontainersite.chost.cloud/content/2025/09/shopping-512-e1759138469382.webp?v=1759138469)](https://kontainersite.chost.cloud/integrations/shopify) [### Business Central Get full control of your product data, media assets and ERP data with Kontainer's integration to Microsoft Dynamics 365 Business Central (Navision).![Logo showing Kontainer integration with Microsoft Business Central](https://kontainersite.chost.cloud/content/2025/09/business-central-logo.webp?v=1784118413)](https://kontainersite.chost.cloud/integrations/businesscentral) [### SPY With the Kontainer + SPY integration, fashion and lifestyle companies can connect their Digital Asset Management (DAM) system with SPY’s ERP solution![SPY system logo Kontainer integration](https://kontainersite.chost.cloud/content/2025/10/spy_integration_logo.webp?v=1784118762)](https://kontainersite.chost.cloud/integrations/spy) [### API With the Kontainer API integration, you can connect your existing systems directly to Kontainer through a secure, reliable software-to-software interface.![Rest API icon](https://kontainersite.chost.cloud/content/2023/03/rest-api-icon-Kontainer.svg?v=1787212473)](https://kontainersite.chost.cloud/integrations/api) ## Other Client Cases [![A rendering of a courtyard with people walking and sitting.](https://kontainersite.chost.cloud/content/2025/04/Hero-The-softer-edge-650x369.webp?v=1784117264) ### Gehl Global knowledge sharing, increased efficiency, and improved workflowsLearn more](https://kontainersite.chost.cloud/gehl)[![Red Cross testimonial background](https://kontainersite.chost.cloud/content/2025/08/flag_foto-miriam-nielsen-650x369.webp?v=1784118138) ### Red Cross Coordinating campaigns, emergency responses, and ongoing humanitarian aid.Learn more](https://kontainersite.chost.cloud/red-cross) Next-level organization, automation, and more. ## Get a 30-minute personal presentation See how Kontainer can simplify file and data management so that you can focus on your goals. 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