RICOLA & KONTAINER DAM

Brand and content hub for Ricola

Company name
Ricola GmbH
industry
Consumer Goods
headquarters
Laufen, Switzerland

Ricola’s unmistakable brand identity is known worldwide. With Kontainer as their global Digital Asset Management (DAM) solution, Ricola ensures brand coherence; everything from brand guides, templates and social media assets are accessible anytime, anywhere.

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  • +45Markets
  • +600Employees
  • +95Years of legacy
RICOLA COMPANY PROFILE

Swiss traditions and precision since 1930

Since 1930, Ricola has combined natural ingredients with Swiss precision, becoming one of the world’s most loved herbal drop brands.

In order to optimize Ricola’s digital brand communication —including an award-winning new website—the company looked to Kontainer to support brand guide transformation and future-proof content distribution across teams worldwide.

Kontainer DAM supports Ricola’s tone of voice —Friendly, Mighty, Surprising, Knowledgeable—through clarity, structure, and ease of use.

Our global teams can access the latest assets. It’s a massive time-saver.
Charlie Pates

Charlie Pates

Digital Communications, Ricola

Charlie Pates
The challenge

Managing a resounding brand across 45 markets

With a presence in more than 45 countries and 600+ employees, Ricola needed to keep its unmistakable brand identity consistent across every market.

Global teams, local partners, and press contacts all required fast access to the latest brand guides, templates, and social media assets, but without a central hub this created friction and dependency on HQ for even simple asset requests.

the solution
The Solution

A living brand guide, not a static archive

Ricola implemented Kontainer as its global Digital Asset Management platform, turning it into a living brand guide rather than a static file archive.

AI-powered tagging and similar-image search make assets easy to find, while SSO and advanced user permissions give admins, editors, and agencies secure, differentiated access.

Built-in integrations and pre-set download templates let regional teams adapt imagery for local markets while staying true to Ricola’s global brand expression.

Key Kontainer features used by Ricola
Kontainer - URL
100% visual control
Customize Kontainer with your logo, colors, fonts, frontpage, folder design and URL
Kontainer - Customer Care
24/7 Support
Wherever you are, we are available at all hours on chat, phone and email.
Webshop integration
3 x faster adding new
products to your Shopify store
Consent
80% time saving
updating product information
75% quicker search
looking for data & assets
Consent
6.000+ SKUs
With data, descriptions & more.
The Gains

Faster access, stronger consistency, less HQ dependency

Global teams can now access hero shots, product videos, and campaign assets directly, without waiting on HQ, saving significant time.

Brand consistency is easier to maintain across 45+ markets, sensitive files stay protected through secure permissions, and the brand guide itself stays dynamic and always up to date, unlike a traditional static PDF guide.

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Get a 30-minute personal presentation

See how Kontainer can simplify file and data management so that you can focus on your goals. We will show you:

  • How Kontainer fits your needs
  • Inspiration from other customers similar to you
  • Platform features and functionality
  • Best practices and considerations regarding DAM & PIM
  • Answers to any questions you may have

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