ALL BRANDS ON DECK

One Home for Three Water Sports Brands

Company name: Pryde Group GmbH
industry: Water sports
headquarters: Taufkirchen near Munich, Germany

Pryde Group is the home of NeilPryde, JP Australia and Cabrinha, three water sports brands covering windsurfing, wing foiling, SUP and kitesurfing. With Kontainer as their Digital Asset Management (DAM) solution, Pryde Group has one central place to manage and share images and brand content for every brand with its dealers, partners and the press.

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3Brands in Kontainer
+450Users
+13,000Files in Kontainer

PRYDE GROUP COMPANY PROFILE

Gear for every way onto the water

Pryde Group is based in Taufkirchen near Munich and is home to three water sports brands: NeilPryde (windsurfing, wing foiling and waterwear), JP Australia (windsurf, wing and SUP boards) and Cabrinha (kitesurfing).

The company works closely with its dealers, partners and the press. Every brand has its own images, videos and product material, and all of it needs to be easy to find, share and keep up to date.

To keep it in one place, Pryde Group uses Kontainer DAM as the central home for images and brand content across all three brands.

We work closely with our dealers, partners and the press, so Kontainer is our central place to manage and share images and brand content for all of our brands.

Hendrik Holzhaue

International Marketing Manager

The challenge

Many brands, many partners, one flow of content

Pryde Group sells several brands in many markets, and each brand has its own images, videos and product material. Dealers, partners and the press all need the latest material, from product shots to campaign content.

With that many brands and partners, Pryde Group needed one central platform where every brand stays organised and the right people can find what they need themselves.

The Solution

Every brand in its own space, all on one platform

Pryde Group uses Kontainer as its central DAM, with the content organised by brand. NeilPryde, JP Australia and Cabrinha each have their own folder structure for images, video and brand content, so material is easy to find and easy to keep apart.

A small team looks after the content, and user groups control who can see what. Download templates let each user get the images in the format they need.

Product data can be enriched automatically through the Kontainer API, using CSV files.

JP_NP_25_Brazil_Philip Mackenbrock_LOC2818-wp_SQUARE

Key Kontainer features used by Pryde Group

Digital Asset Management

Our PIM system includes a state of the art user-friendly Digital asset management - DAM system.

Multi-Brand

Manage multiple brands in one Kontainer, and tailor content, structure and visual identity to each individual brand.

Global asset access

Share files worldwide worry-free with approval workflows, versioning and user-/group-specific access.

Crop & convert file formats

Convert, crop, select color and create download formats that can be used again and again with the editing tool in Kontainer Digital Asset Management (DAM)

User permissions

Create and set user or group level permissions with our User Management. You can manage which users have access to specific folders, PIM products or material in Kontainer.